Business Organizations

Whether your company is struggling and you don’t know which way to turn or your company is doing well and you want to do even better, a plan of action can often be determined by examining several key areas of business operations. Based on countless organizational assessments we’ve conducted, the root causes of most problems and missed opportunities – and their solutions – usually fall into one or more of these areas.

Areas Of Importance

Areas of Importance for Hockenberry Business Coaching Service

Hockenberry Consulting StrategyIt all starts with a planning process that results in good decisions that will help your company improve performance, acquire customers, thrive in a competitive environment, and grow. However, strategic thinking must be followed by strategic doing – you must implement the plan – and a good planning process must include a clear roadmap and drivers that can help get you to where you’re going.

Hockenberry Consulting Management SystemsThe management system involves an array of activities, including recruiting, hiring, onboarding, compensating, training, developing, managing, coaching, engaging, etc. Without motivated people adequately involved and prepared to accomplish their part in the mission, you won’t get to where you’re going.

Hockenberry Teach KnowledgeYour company is made up of many operational processes. These define how the company does what it does in order to accomplish its mission. Sometimes it’s necessary to create a new process, but in many cases, improvements to the existing processes are enough. For example, reducing variation to improve quality or reducing cycle times to improve efficiency.

Hockenberry Consulting LeadershipOrganizations rise or fall on their leadership, which implies that those leading the company are ultimately responsible for all aspects and implications of planning, management system, operational process, customer relations, culture, etc. While effective leadership depends on the positive characteristics of the people occupying leadership positions, it also depends on their ability to get things done – both on their own and by working with others.

Hockenberry Management CultureCulture can be thought of as the environment within which business happens and is an outcome of everything else taking place within the organization daily. The values, beliefs, and attitudes of leaders and followers determine the culture over time, affecting everything in the organization. This includes planning and execution of strategic and operational business plans; treatment of employees and customers; the effectiveness of key functions, from marketing and sales to delivery of products and services; as well as the functions which support these activities (accounting, human resources, technology, etc.).

Hockenberry Management CommunicationsCommunication is one of the most popular words in the business world today – and rightly so. In any organization, it’s not just about the amount of communication that’s happening, but the quality – content, audience, timing, approach, sender, etc. Whether communicating to people within your organization or crafting a message to an external audience (vendor, supplier, partner, customer, etc.), there are important things to consider, especially if the message is significant or requires a response. In a world where more and more messages are being sent and received, this core business area is more important than ever before.

Hockenberry Management Consulting MarketingIn order to sell your products and services, both existing and prospective customers must know about them. Done well, a good marketing plan informs the company’s sales plan and is also based upon it, with the sales plan being determined by the overall business strategy for growth. Effective marketing is drawn from the unique qualities of your business and must be planned holistically and strategically to make the right impression to the right audience at the right time.

Hockenberry Management Consulting SalesSales and marketing are often viewed together and are sometimes even understood to be one and the same. While they are intertwined, there are some key differences. If “marketing” is the process of becoming known to your target audiences, then “sales” starts the moment you begin a conversation with someone interested in your products and services. A solid sales approach and process is critical to avoid having prospects (and opportunity) walk out the door, ultimately wasting the marketing dollars that may have brought them to you.

Hockenberry Management Consulting Customer ExperienceCustomers generally have many choices of products, services, suppliers, prices, and purchasing methods. The quality of items purchased, treatment by company representatives, ease of buying, turnaround times, ongoing communications, etc. all combine to determine the customer’s experience with your business, which in turn affects the likelihood of gaining repeat business and referrals from them. Long story short, if you are not placing proper attention on your customer, you’re missing opportunity. It all starts with shifting your perspective to theirs and improving their journey and experience with your organization.

Working with Jeff & Heather have been a wonderful eye-opening experience. They use common sense strategies to help work thru the daily clutter of the operations in a business thru developing realistic goals and plan that stick and help move the company forward.

Hockenberry Management Consulting has helped to create a shift toward goal-minded leadership and increased productivity through goal setting. They take time to work with leadership to plan the best direction for the business and address communicating that to the rest of the team.

My time with both Heather and Jeff has expanded my thinking on how to look at the daily and monthly challenges I face both at home and at work, helping to create a better balance.
Jeff and Heather have an excellent gift of listening and are willing and flexible to work around busy schedules to conduct meetings.

Heather brings a fresh, creative direction to the normal business world – she is innovative, has strong integrity, and is willing to commit to whatever is needed to help a business be successful.

Jeff gives a calming approach to discussing obstacles in business, which allows people to be more relaxed and open to what the real issues are. He is a great listener and has the ability to call people to the carpet when an issue starts with leadership.

Hockenberry Management Consulting is great at getting to the root of issues, bringing innovative ideas and solutions, and focusing on not only a vision, but how to get there and who to empower.

-Sales Manager │ Consumer Product Sales, Installation, and Service

Our Process

OUR RECOMMENDATIONS depend on your unique situation, following an organizational assessment that is based on the breadth and scope of what’s involved, whether it’s a problem the business is wrestling with or a desire to take advantage of new opportunities. We then deliver services as promised, using capabilities and resources from our team of professionals and partners. Progress evaluations are completed along the way, whether qualitative or quantitative, so that adjustments can be made if necessary and appropriate and to confirm the effectiveness of our approach.

Hockenberry Management Assessment Assessment

Assessment

It’s hard to know what to do if you don’t know the situation in its entirety. An organizational assessment systematically determines the business’ current performance level and potential for improvement and growth, and may include factors such as strategy, leadership, customers, people, processes, metrics, results, culture, structure, systems, communications, etc. We begin almost every client relationship with a thorough assessment to make sure we are on the right track.

Consulting

Unfortunately, this is a term that may cause mixed emotions for people based on their previous experiences. Effective consulting, or advising, will always have the client’s best interest in mind , considering the reality of the situation objectively and following a completely customized approach to providing proper solutions for the client. We don’t have “off-the-shelf” solutions and every recommendation is truly unique to the circumstances.

Coaching Service with Hockenberry Management

Coaching

Like a chain, an organization is only as strong as its weakest link (or links). The truth is that we all have strengths and we all have weaknesses. Providing individualized support for key people to help them improve performance and grow professionally ultimately improves organizational performance and provides opportunities for business growth. These improvements will positively affect others in the company, the processes, customers, culture, etc. We take an individual-centered approach to coaching, offering the most appropriate arrangement based on individual and organizational needs.

Hockenberry Management Consulting Management and Organization

Training & Development

A key to your company’s success is having knowledgeable people, who can easily handle the responsibilities assigned to their role within the business, given its strategy. Training can accomplish this need for knowledge, and development addresses the need we all have to continually grow and change as individuals so that we can make a greater contribution to others and the business. Providing training without development commonly misses the mark and may result in ineffective “fire-hose” information sharing without real change.

Jeff and Heather bring a high level of knowledge in how good business works, and through their holistic analysis they come up with a best plan for growth – for the people and ultimately for the business.

-President/CEO │ Consumer Product Sales, Installation, and Service

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Nonprofit Organizations

Like businesses, nonprofits must perform well in order to effectively accomplish their mission and grow as an organization. Nonprofits engage the same types of functions that businesses do (strategy, management systems, operations, leadership, culture, communications, marketing, sales, customer experience, etc.). However, there are a few additional areas to consider for nonprofits.

Hockenberry Consulting StrategySTRATEGY

It all starts with a planning process that results in good decisions that will help your company improve performance, acquire customers, thrive in a competitive environment, and grow. However, strategic thinking must be followed by strategic doing – you must implement the plan – and a good planning process must include a clear roadmap and drivers that can help get you to where you’re going.

Hockenberry Consulting Management SystemsMANAGEMENT SYSTEM

The management system involves an array of activities, including recruiting, hiring, onboarding, compensating, training, developing, managing, coaching, engaging, etc. Without motivated people adequately involved and prepared to accomplish their part in the mission, you won’t get to where you’re going.

Hockenberry Management Consulting Operations ServiceOPERATIONS

Your company is made up of many operational processes. These define how the company does what it does in order to accomplish its mission. Sometimes it’s necessary to create a new process, but in many cases, improvements to the existing processes are enough. For example, reducing variation to improve quality or reducing cycle times to improve efficiency.

Hockenberry Consulting LeadershipLEADERSHIP

Organizations rise or fall on their leadership, which implies that those leading the company are ultimately responsible for all aspects and implications of planning, management system, operational process, customer relations, culture, etc. While effective leadership depends on the positive characteristics of the people occupying leadership positions, it also depends on their ability to get things done – both on their own and by working with others.

Hockenberry Management CultureCULTURE

Culture can be thought of as the environment within which business happens and is an outcome of everything else taking place within the organization daily. The values, beliefs, and attitudes of leaders and followers determine the culture over time, affecting everything in the organization. This includes planning and execution of strategic and operational business plans; treatment of employees and customers; the effectiveness of key functions, from marketing and sales to delivery of products and services; as well as the functions which support these activities (accounting, human resources, technology, etc.).

Hockenberry Management CommunicationsCOMMUNICATIONS

Communication is one of the most popular words in the business world today – and rightly so. In any organization, it’s not just about the amount of communication that’s happening, but the quality – content, audience, timing, approach, sender, etc. Whether communicating to people within your organization or crafting a message to an external audience (vendor, supplier, partner, customer, etc.), there are important things to consider, especially if the message is significant or requires a response. In a world where more and more messages are being sent and received, this core business area is more important than ever.

Hockenberry Management Consulting MarketingMARKETING

In order to sell your products and services, both existing and prospective customers must know about them. Done well, a good marketing plan informs the company’s sales plan and is also based upon it, with the sales plan being determined by the overall business strategy for growth. Effective marketing is drawn from the unique qualities of your business and must be planned holistically and strategically to make the right impression to the right audience at the right time.

Hockenberry Management Consulting SalesSALES

Sales and marketing are often viewed together and are sometimes even understood to be one and the same. While they are intertwined, there are some key differences. If “marketing” is the process of becoming known to your target audiences, then “sales” starts the moment you begin a conversation with someone interested in your products and services. A solid sales approach and process is critical to avoid having prospects (and opportunity) walk out the door, ultimately wasting the marketing dollars that may have brought them to you.

Hockenberry Management Consulting Customer ExperienceCUSTOMER EXPERIENCE

Customers generally have many choices of products, services, suppliers, prices, and purchasing methods. The quality of items purchased, treatment by company representatives, ease of buying, turnaround times, ongoing communications, etc. all combine to determine the customer’s experience with your business, which in turn affects the likelihood of gaining repeat business and referrals from them. Long story short, if you are not placing proper attention on your customer, you’re missing opportunity. It all starts with shifting your perspective to theirs and improving their journey and experience with your organization.

BOD

Board Governance

While some for-profit organizations have governing boards, which are focused on the owners’ interests, nonprofit governance is focused on accomplishing the organization’s mission. Considerable confusion exists regarding the proper role of the board. Effective operations, sustainability, and growth depend on a clear understanding of, and distinction between, the role of board members and management. Individual members should be selected for their qualifications, so that collectively, the board can effectively execute their duties and responsibilities to advance the nonprofit’s mission.

Fundraising

Development and Fundraising

Fundraising, which deals specifically with the process of generating income for the organization, is often confused with development, which involves creating and enhancing relationships with people who will help fund current and future organization needs in order to accomplish the mission. Of course, when determining development and fundraising needs, it’s important to consider other sources of income as well, including membership dues, service fees, ticket sales, etc.

Voluteers

Volunteers

Many nonprofits utilize the efforts of volunteers who complete tasks not normally performed by paid staff. Management has a responsibility to recruit and manage volunteers and employees, to ensure accomplishment of the mission in accordance with established policies and procedures. Some managers have the misconception that volunteers cannot be terminated, but in order to accomplish the mission and abide by the established guidelines for doing so, it may become necessary. The mission of the organization must be the priority.

Hockenberry Management Consulting is great at getting to the root of issues, bringing innovative ideas and solutions, and focusing on not only a vision, but how to get there and who to empower.

-Sales Manager │ Consumer Product Sales, Installation, and Service

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Our Process

LIKE OUR PROCESS WITH BUSINESSES, when working with nonprofits, we conduct an assessment, followed by recommendations to consider, implementation of the solution agreed upon, and evaluation of progress to confirm we are on track or to make necessary and appropriate adjustments. Our methods include assessment, consulting, coaching, training and development, etc. with services being delivered by our professionals and trusted partners who specialize in those functional areas.

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Individuals

Whether you’re a sole practitioner/professional, an owner/manager of a small business, or an executive/management team member in a large company, your individual performance matters. In order to effectively execute the duties and responsibilities of your job, it’s important to have the right knowledge and skills, along with healthy habits of thought (a good attitude), and a goal-directed mindset with the ability to get things done on your own and working with others. Life balance also plays an important part since it’s very difficult to check your personal life at the front door of the business when you enter. These are all topics we focus on when working with individuals.

Hockenberry Teach Knowledge

Knowledge

We have all become knowledgeable about certain subjects through various means. In other words, we have acquired information about many subject matters, including those related to our work. This does not necessarily mean that we are able to apply the information in a practical and productive manner.

Skills

Skill refers to our ability to apply information learned given a specific situation. In other words, a skill is the application of knowledge – actually doing something. While knowledge is theoretical, skill is practical and is gained by practice, or the act of applying knowledge and doing it. Both knowledge and skill are necessary for individuals to make a positive contribution within any organization.

Hockenberry Management Consulting Attitude Coaching

Attitude

Attitude can be thought of as a habit of thought, or a standard way of thinking or feeling about a given situation or person. This established way of thinking is often the result of conditioning, when we don’t consciously consider our attitudes, positive or negative; however, they determine much of our behavior at work and elsewhere, affecting the people around us and our ability to perform jobs that require knowledge and skills effectively.

Hockenberry Management Consults Goals

Goals

Setting and achieving goals involves the ability to envision the future, develop a plan of action, possibly involve others and ultimately convert the original idea into reality within a pre-determined timeframe. Individual goals should be derived from the business strategy or operational plan. Failure to achieve this kind of goal alignment may result in chaos and confusion, which leads to personal frustration, disengagement, etc.

Methods We Use to Help Individuals

Hockenberry Management Assessment AssessmentIndividual assessments help determine a person’s values, behavior and thinking styles, and attributes, which greatly influence work performance, goal achievement, leadership effectiveness, and overall organizational contribution. Once identified, these attributes can be leveraged to make each of us more effective in our respective roles.

Coaching Service with Hockenberry ManagementCoaching is the process of helping people make positive changes, which can be professional or personal. In the context of organizational performance and growth, coaching often involves setting and achieving goals as well (goals which have been established based on strategic growth and operational improvement objectives).

Hockenberry Management Consulting Management and OrganizationGiven that knowledge is necessary for successful individual job performance within organizations, it is important that training be provided based on individual needs and desire for professional growth. Training is the process of imparting information, which becomes knowledge for the recipient.

Hockenberry Management Consulting Development ServicesDevelopment goes beyond training and the acquisition of knowledge – it may involve helping someone practice new information so that it becomes a practical skill. Development may also involve helping individuals change attitudes, which along with values and other individual attributes, determine a person’s behavior. Job performance and behavior largely determine an individual’s contribution to the organization.

Our Process

OUR PROCESS AND METHODS utilized with individuals is like organizations, including assessment, followed by recommendations for you to consider, implementation of the solution agreed upon, and evaluation of progress to confirm we are on track or to make necessary and appropriate adjustments. Every relationship is unique, and we firmly believe it should be treated as such.

This is my biggest and proudest accomplishment in my entire career…the results have had a great impact on my life overall.

-President/CEO │ Professional and Business Services

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